One of today’s top challenges for marketers is uncovering insights on their leads and customers to optimize their marketing efforts and figure out the (digital) areas where they should spend their advertising budgets for the best return.
While SMS marketing is one of the most direct routes to potential customers, it’s not as forgiving as email marketing when it comes to your advertising budget. It’s rare to pay per email with email marketing, often budgeting for a monthly email allotment or the size of your email contact list. However, with SMS marketing, you’re paying per message, which can become costly as your SMS engagement efforts grow.
DojoMojo’s SmartTarget is here to help you grow faster and optimize which segments to retarget so that you can get the most out of your SMS marketing spending.
What is SmartTarget?
It’s an enormous task to regularly stay on top of your customer insights and find the time to bridge insights across your data to determine where you should be spending your marketing efforts. SmartTarget is DojoMojo’s latest AI-enabled solution that helps marketers optimize the decision-making process of creating remarketing lists and allows you to work nimbly to achieve results faster.
Using proprietary data and machine learning, SMS SmartTarget predicts which of your current mobile marketing contacts are most likely to engage, and therefore convert, upon receiving one of your SMS marketing messages.
Based on those results, DojoMojo automatically builds a custom segment directly in your SMS marketing audience that includes only those SmartTarget contacts. When you’re ready to remarket to your highest potential customers, the SmartTarget segment is right in your audience list!
How does the SmartTarget work?
Using advanced algorithms, SmartTarget analyzes the contacts in your SMS marketing audience, gleans data from their activity across your brand, and gives each contact a score based on the contact’s likelihood of engaging and interacting with your future SMS marketing campaigns.
The SmartTarget algorithm assigns a score between 0 to 100 for each contact, where a higher score suggests that a contact is more likely to engage with your future SMS marketing.
Lead scores are based on the following criteria:
- Previous engagement (such as clicks) across your SMS marketing and email campaigns
- Participation across your acquisition channels, such as sweepstakes and website lightboxes hosted by DojoMojo
- Activity and past purchases made through your e-commerce store
Once our algorithm determines your highest potential leads, it automatically adds these contacts to a custom segment in your SMS marketing audience.
Who should consider using SmartTarget?
There are many people for whom SmartTarget can be incredibly useful, including:
- Marketers who are looking for new ways to access and remarket to a refined audience segment
- Marketers who may be short on time and are seeking faster solutions for improved engagement and conversion rates across their SMS marketing campaigns
- Marketers are who are new to SMS marketing and are looking for some direction and simple way to get going
Now that you’re all caught up, let’s check out how you can use SmartTarget to optimize your SMS campaigns.