Compliance is hugely important, but not something you want to constantly worry about. At DojoMojo, we take the guesswork out of compliance and automate the process for you, so you can confidently build a high-performing text messaging channel.
In this article, we’ll introduce the basics of TCPA and how to stay compliant. For a deeper dive, check out SMS Compliance & Policy Information.
The Telephone Consumer Protection Act was a federal statute created in 1991 to protect consumers’ privacy and unregulated use of their personal information as it pertains to unwanted telemarketing calls and faxes. With the many technological advancements in the last 20 years, there have been amendments to TCPA to clarify how the Federal Communications Commission (FCC) interprets and upholds the law in context with today’s technology. These amendments include parameters for how companies can use automated text messages to reach consumers.
How to stay TCPA-compliant
As a business, the main thing to know is that you need to collect voluntary, explicit consent from consumers before contacting them via text messages.
✓ Get explicit permission from subscribers for marketing purposes
✓ Provide clear instructions on how to unsubscribe or request help
✓ Set expectations for your SMS marketing program, such as the frequency and messaging rates
✓ Mention your company name in your messages
✓ Send messages at appropriate times
✓ Avoid sending anything inappropriate or illegal