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Text Message Marketing Explained

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What is SMS Marketing?

SMS (Short Message Service), or text message marketing, is a powerful marketing tool and is quickly becoming a top revenue channel for digital brands. Similar to email marketing, SMS can help your business deliver information, promotions, and updates about your products and services to a targeted audience. However, unlike email, text messaging boasts significantly stronger deliverability and performance. With 99% open rates, 30%+ click-through rates, and as high as 28x+ return on investment, text messaging is a key component of an online retailers marketing technology stack.

Whether you’re just getting started with SMS or you’re already a text messaging pro, DojoMojo makes it easy to get set up quickly and compliantly. From acquisition, to messaging, to performance tracking, DojoMojo provides all the tools you need to develop a robust SMS marketing program that drives revenue and customer loyalty.

 

Build a high-value SMS subscriber list

Text messaging is one of the most effective mobile marketing strategies out there. Consumers who receive SMS marketing, along with email communications, are 40% more likely to convert to paying customers. However, businesses are often turned off by SMS marketing due to the bevy of compliance requirements and the daunting task of creating a new list of opt-ins from scratch. If you’re starting from zero, it can take months before you have enough text message subscribers to significantly drive sales.

At DojoMojo, we've designed a playbook and toolkit that makes it easy to find and nurture your best customers faster and more efficiently. Our customers are growing their SMS and email list 10-20x faster than with any other solution. We offer a suite of high-performing growth tools that can be leveraged across a a variety of channels:

  • Signup Forms for your mobile and desktop website: Turn your site browsers into purchasers
  • Solo Sweepstakes: Convert your email audience into high-value text message subscribers
  • Partnership Sweepstakes: Supercharge your list growth and acquire new subscribers directly from partner brands
  • Checkout: Capture SMS opt-ins at the point of purchase in your eCommerce checkout flow (reach out for early access!)
  • Landing Page: Acquire SMS subscribers though a standalone form (reach out for early access!)
  • Social Media: Drive text message opt-ins through paid and organic social (coming soon)

 

Send targeted messages that convert

Unlike the email addresses you acquire on DojoMojo, you do not need to export your SMS subscribers to a separate platform. We've designed an all-in-one solution and comprehensive strategy across SMS and MMS communications:

  • SMS Automations: Intelligently deliver personalized messages to the right person at the perfect time at every stage of the customer journey. Using behavioral analytics, trigger highly-relevant, automated messages that drive sales and loyalty.
  • SMS Campaigns: Send revenue-generating campaign messages that showcase your products, promotions, brand news, and more.

 

Target the right audience

Customize segments to deliver engaging messages to the most relevant audience. Text messaging is one of the most personal marketing channels, so it's important to get smart about segmentation. DojoMojo offers advanced segmenting capabilities and you can set up custom segments to filter subscribers by specific properties or actions taken.

We take segmentation a step further with our SmartTarget tool, which automatically identifies your subscribers who are most likely to engage and purchase. Using AI-based machine learning and our proprietary data, we can identify your best customers so you don't have to spend excessively on texting your entire audience. Your profitability is our priority.

 

Track your performance

What gets measured gets managed. DojoMojo provides crystal clear, real-time reporting so you can always have line of site into your performance, level up your strategy, and make data-driven decisions. With eCommerce platform integrations (Shopify and WooCommerce), track detailed engagement metrics and measure the revenue impact of your SMS program.

 

Learn more about SMS Marketing.

 

Ready to get going? Start by building your text message subscriber list.