Estimated Entries is the projected number of consumers who will enter to win a giveaway. This number is calculated based on the list size and past sweepstakes performance of the brands participating in a given campaign.
When looking at sweepstakes that haven't yet launched, the Estimated Entries number will fluctuate depending on the partner brands who are currently committed to the campaign. As more brands join the sweepstakes (and the bigger those brands are), the Estimated Entries will increase.
If a brand participating in a campaign has no historical performance metrics (this is their first sweepstakes), DojoMojo will predict how many entries they can contribute based on that brand's audience size. Most businesses can expect about 1% of their audience to enter a sweepstakes, assuming that the brand promotes the campaign through their email and/or social marketing channels.
Learn more about how to promote your giveaways.