As Host, you'll need to create your promotions to share with your audience and help ensure your brand Partners do the same. You'll do this by creating and sharing Creative Assets with your Partners.
You will need to do this for every channel promotion you agreed to in your Partnership Agreements, but note we have created a link for every possible promotional channel in case you decide to add more.
Note you and your Partners will see a task in your Task List for every promotion you’ve agreed to, which you’ll mark as complete after you’ve shared it with your audience on that date.
To create a promotion, you'll add a Tracking Link to a Creative Asset and embed it into a social post or ad.
Use these dimensions:
- Dedicated Email: 800 x 1000 px - includes giveaway title, prize, and partner logos
- Email Banner: 800 x 400 px - includes giveaway title and partner logos
- Instagram: 1080 x 1080 px - includes giveaway title and partner logos
- Pinterest: 800 x 1495 px - includes giveaway title, prize, and partner logos
1. Grab the Creative Asset
Open the Campaign Dashboard and look for the Links & Files tab. This where you'll save Creative Assets so that your Partners can create their promotions using the same assets.
2. Add the Creative Asset to your Facebook/Instagram/Twitter post
Upload the asset into a draft Facebook post (if you’re sharing on Facebook), or into a Banner Ad, if you’ve agreed to post one.
3. Add the Tracking Link to your Creative Asset
Copy the appropriate Tracking Link and link it to the Creative Asset or post. For example, if you agreed to share the sweepstakes on Facebook, you'd use a Facebook Tracking Link and your Facebook Asset.
Remember to only use the correct Tracking Link for that specific promotion. Failure to do this will mean you won’t get credit for the entries that come from your audience and will affect analytics.
4. Test and Schedule
Test and schedule your send so that it will be shared with your audience on the day you agreed to promote the sweepstakes to that channel.
Pro tip: we’ve found that social media posts posted manually, outside of scheduling tools generally see better engagement.